{"id":309267,"date":"2026-03-27T10:23:31","date_gmt":"2026-03-27T09:23:31","guid":{"rendered":"https:\/\/ss-ekonomsko-birotehnicka-sb.skole.hr\/?p=309267"},"modified":"2026-03-27T10:23:31","modified_gmt":"2026-03-27T09:23:31","slug":"projekt-brendiraj-bastinu","status":"publish","type":"post","link":"https:\/\/ss-ekonomsko-birotehnicka-sb.skole.hr\/?p=309267","title":{"rendered":"Projekt &#8220;Brendiraj ba\u0161tinu&#8221;"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; theme_builder_area=&#8221;post_content&#8221; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221;][et_pb_row _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; type=&#8221;4_4&#8243; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p style=\"text-align: justify\">Kako povezati suhoparnu pravnu teoriju sa stvarnim poslovnim svijetom? U\u010denici <strong>1. c i 1. d razreda<\/strong> prona\u0161li su savr\u0161en recept. Na nastavi kod nastavnika <strong>Ivana Dev\u010di\u0107a<\/strong>, u sklopu modula <em>Pravno okru\u017eje poslovanja<\/em>, sudjelovali su u projektu <strong>&#8220;Brendiraj ba\u0161tinu&#8221;<\/strong>. Umjesto klasi\u010dnog sjedenja u klupama, preuzeli su uloge agencija za intelektualno vlasni\u0161tvo i dokazali da pravo nije samo skup pravila, ve\u0107 mo\u0107an alat za gospodarski napredak.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" src=\"https:\/\/ss-ekonomsko-birotehnicka-sb.skole.hr\/wp-content\/uploads\/sites\/790\/2026\/03\/Med-iz-kamene-sume.jpg\" width=\"880\" height=\"470\" alt=\"\" class=\"wp-image-309279 aligncenter size-full\" srcset=\"https:\/\/ss-ekonomsko-birotehnicka-sb.skole.hr\/wp-content\/uploads\/sites\/790\/2026\/03\/Med-iz-kamene-sume.jpg 880w, https:\/\/ss-ekonomsko-birotehnicka-sb.skole.hr\/wp-content\/uploads\/sites\/790\/2026\/03\/Med-iz-kamene-sume-480x256.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 880px, 100vw\" \/><\/p>\n<p style=\"text-align: justify\">Cilj je bio istra\u017eiti europske sustave za\u0161tite i primijeniti ih na konkretne lokalne proizvode. U\u010denici su se podijelili u tri ekspertna tima, a njihove ideje pokazale su nevjerojatnu zrelost i kreativnost.<\/p>\n<p style=\"text-align: justify\"><strong>Tri tima i tri autenti\u010dne pri\u010de<\/strong><\/p>\n<ul style=\"text-align: justify\">\n<li><strong>Tim &#8220;Zemlja i sunce&#8221; (ZOI \u2013 Za\u0161ti\u0107ena oznaka izvornosti):<\/strong> Fokusirali su se na proizvode \u010dija kvaliteta ovisi isklju\u010divo o tlu i klimi. Odabrali su <strong>lokalni med<\/strong>, \u010dija ljekovita svojstva i aroma proizlaze iz strogo definiranih lokalnih \u0161uma i pa\u0161njaka. Njihov argument bio je jasan: <em>&#8220;Ovaj med nigdje drugdje ne mo\u017ee imati ovakav okus!&#8221;<\/em><\/li>\n<li><strong>Tim &#8220;Bura i vje\u0161tina&#8221; (ZOZP \u2013 Za\u0161ti\u0107ena oznaka zemljopisnog podrijetla):<\/strong> Ova grupa bavila se sinergijom okoli\u0161a i ljudske vje\u0161tine. Njihov izbor bila je prekrasna <strong>Slavonska \u010dipka<\/strong>. Istaknuli su kako su ugled i generacijsko znanje slavonskih majstorica klju\u010dni za za\u0161titu ovog kulturnog i tr\u017ei\u0161nog simbola.<\/li>\n<li><strong>Tim &#8220;Recept baka i djedova&#8221; (ZTS \u2013 Zajam\u010deno tradicionalni specijalitet):<\/strong> Fokusirani na povijesne recepte bez obzira na geografiju, u\u010denici su brendirali doma\u0107i <strong>sok od bazge iz Kru\u0161evice<\/strong>. Definirali su strogi pravilnik proizvodnje uz poruku: <em>&#8220;Svatko ga mo\u017ee praviti, ali samo po na\u0161em izvornom receptu!&#8221;<\/em><\/li>\n<\/ul>\n<p style=\"text-align: center\"><strong><img decoding=\"async\" src=\"https:\/\/ss-ekonomsko-birotehnicka-sb.skole.hr\/wp-content\/uploads\/sites\/790\/2026\/03\/Slavoonska-cipka.jpg\" width=\"782\" height=\"433\" alt=\"\" class=\"wp-image-309276 aligncenter size-full\" srcset=\"https:\/\/ss-ekonomsko-birotehnicka-sb.skole.hr\/wp-content\/uploads\/sites\/790\/2026\/03\/Slavoonska-cipka.jpg 782w, https:\/\/ss-ekonomsko-birotehnicka-sb.skole.hr\/wp-content\/uploads\/sites\/790\/2026\/03\/Slavoonska-cipka-480x266.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 782px, 100vw\" \/><\/strong><\/p>\n<p style=\"text-align: justify\"><strong>Od poslovne skice do &#8220;Pitcha&#8221; pred investitorima<\/strong><\/p>\n<p style=\"text-align: justify\">Za svoje proizvode u\u010denici su morali razviti cjelovite <strong>Brending pakete<\/strong>: osmisliti imena i logotipe s propisanim EU oznakama, napisati emotivne pri\u010de o podrijetlu (storytelling), dizajnirati ekolo\u0161ku ambala\u017eu te definirati cijene i tr\u017ei\u0161nu strategiju.<\/p>\n<p style=\"text-align: justify\">Kruna projekta bila je javna obrana ideja \u2013 tzv. <strong>&#8220;Pitch&#8221;<\/strong>. Ostatak razreda glumio je stroge investitore i tr\u017ei\u0161nu inspekciju. Re\u0161etali su izlaga\u010de pitanjima o pravima intelektualnog vlasni\u0161tva i za\u0161titi \u017eiga, a prva\u0161i\u0107i su se pod mentorstvom nastavnika Dev\u010di\u0107a sjajno sna\u0161li u rje\u0161avanju realnih poslovnih dilema.<\/p>\n<p style=\"text-align: justify\">Ovaj projekt pokazao je da su na\u0161i u\u010denici sposobni za kreativno i kriti\u010dko razmi\u0161ljanje. Dokazali su da se tradicija ne mora samo \u010duvati u muzejima \u2013 ona se mo\u017ee i mora uspje\u0161no brendirati i \u0161tititi na suvremenom europskom tr\u017ei\u0161tu!<\/p>\n<p style=\"text-align: right\">Ivan Dev\u010di\u0107, mag. iur.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kako povezati suhoparnu pravnu teoriju sa stvarnim poslovnim svijetom? U\u010denici 1. c i 1. d razreda prona\u0161li su savr\u0161en recept. Na nastavi kod nastavnika Ivana Dev\u010di\u0107a, u sklopu modula Pravno okru\u017eje poslovanja, sudjelovali su u projektu &#8220;Brendiraj ba\u0161tinu&#8221;. Umjesto klasi\u010dnog sjedenja u klupama, preuzeli su uloge agencija za intelektualno vlasni\u0161tvo i dokazali da pravo nije [&hellip;]<\/p>\n","protected":false},"author":826,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[76,38],"tags":[],"class_list":["post-309267","post","type-post","status-publish","format-standard","hentry","category-administracija-trgovina-turizam","category-vijesti"],"_links":{"self":[{"href":"https:\/\/ss-ekonomsko-birotehnicka-sb.skole.hr\/index.php?rest_route=\/wp\/v2\/posts\/309267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ss-ekonomsko-birotehnicka-sb.skole.hr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ss-ekonomsko-birotehnicka-sb.skole.hr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ss-ekonomsko-birotehnicka-sb.skole.hr\/index.php?rest_route=\/wp\/v2\/users\/826"}],"replies":[{"embeddable":true,"href":"https:\/\/ss-ekonomsko-birotehnicka-sb.skole.hr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=309267"}],"version-history":[{"count":2,"href":"https:\/\/ss-ekonomsko-birotehnicka-sb.skole.hr\/index.php?rest_route=\/wp\/v2\/posts\/309267\/revisions"}],"predecessor-version":[{"id":309282,"href":"https:\/\/ss-ekonomsko-birotehnicka-sb.skole.hr\/index.php?rest_route=\/wp\/v2\/posts\/309267\/revisions\/309282"}],"wp:attachment":[{"href":"https:\/\/ss-ekonomsko-birotehnicka-sb.skole.hr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=309267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ss-ekonomsko-birotehnicka-sb.skole.hr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=309267"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ss-ekonomsko-birotehnicka-sb.skole.hr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=309267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}